Café Niloufer: Journey from a Small Business to a Popular Upmarket Brand

Case Code: LDEN199
Case Length: 11 Pages
Period: 1976-2023
Pub Date: 2023
Teaching Note: Available

Price: Rs.400
Organization : Café Niloufer
Industry :Foodservice
Countries : India
Themes: Brand Development Segmentation, Entrepreneurship,Brand Loyalty

Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

On December 2022, Anumula Babu Rao (Babu Rao), owner of Café Niloufer, based in Hyderabad in the Indian state of Telangana, came into limelight when he secured a bid for Manohari Gold Tea at Rs 1,15,000 (US$1400) per kg in an auction conducted by a private auction portal, Tea Inntech. Manohari Gold Tea was produced by the Manohari Tea Estate in upper Assam’s Dibrugarh district, one of the high quality tea gardens. The tea was made available to customers at two of the outlets of Cafe Niloufer – Cafe Niloufer Premium Lounge, Banjara Hills; and Cafe Niloufer Himayathnagar, from January 1, 2023..

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